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For more information, please review the frequent questions and videos on Lula and the Circle K Partnership below. You'll find the answers to the majority of questions we've received so far. If you still need help, we will certainly call you to assist!
Q. What is Lula?
A. Lula is both software (for connecting your inventory and pricing to the major delivery services) and managed services (making the delivery program seamless an easier for merchants). Customers ordering delivery from you will not see Lula - they will see DoorDash or UberEats. Lula makes it operated easily in the background by connecting all options to one tablet.
Q. Why not just work with DoorDash or UberEats myself?
A. You can! Each of these marketplaces offers a way to connect directly, and each one has a set of loyal customers that are worth serving for greatest growth. However each one has its own tablet and its own requirements for operational performance, its own method for updating inventory and pricing, and its own account team to work with as you grow. Lula's existing merchants have repeatedly shared that working with each separately can quickly become unmanageable. Lula takes the workload and complexity away. You work directly with Lula, and we publish your inventory and pricing to all channels, as well as bring all orders into one easy interface.
Q. How much does it cost?
A. There are three components: Base subscription fee, Lula revenue share, 3rd Party Costs. Lula makes it easy to begin delivery, or simplify your existing program. Lula offers two options to Circle K through the program. The first is a flat $85 per month per store, and has zero revenue share for Lula. The second option for those who prefer a lower up-front cost is a $19 per month per store plan. This option has a 10% revenue share to Lula (for delivery revenue up to $1,000 in the month) and 5% after $1K. In each plan, you pay reduced 3rd party costs which are 20% of delivery revenue per month (vs their standard 30% rates). Note that custom menu configuration may result in special service fees. Tablets are $299 per store, but Circle K is purchasing the tablets for each store for any store signing up before October 31, 2024. For more on pricing, see the video below.
Q. Can I mark up my item prices to cover the added expense?
A. Yes. You can designate a markup, and most consumers expect to pay more for items through delivery.
Q. Can I deliver age-restricted items?
A. In most areas, yes. Delivery programs follow the state, county and local laws with regards to these programs. The simplest and best indicator is to open a delivery app (UberEats or DoorDash) and see what is available for delivery to your store in question (as a test). The delivery service providers handle ID checks, and dispatch only qualified drivers for delivery of these items.
Q. Can I designate which items I want delivered and which ones are in-store only?
A. Yes. Your selection is up to you. You can add or remove at any time. It is recommended that you list a larger portion of your inventory as Delivery Marketplaces measure search-to-cart data (did the customer find what they wanted) and tend to show customers stores with the most to offer from a selection standpoint.
Q. Is there a long term commitment?
A. No long term commitment. You can cancel with notice per terms.
Q. How do you update my inventory regularly?
A. We work with most backend systems and more specifically SSCS which is in place for most Circle K Franchisees. We setup an auto-refresh and update inventory and pricing regularly there.
Q. How do I get the funds from orders? When?
A. Each 3rd party service (UberEats, DoorDash etc) collects the funds via credit card from the customer upon order. They remit the funds (less their fees) approximately every 7-10 days to Lula. Lula remits these funds from all 3rd parties along with a full settlement report, and deposits the funds in your designated account twice per month through Bill.com.
Q. How do I get started?
A. Complete the Sign-up form linked below and we will email you instructions on next steps - starting with a Stripe signup account for monthly billing, setting up your deposit account for revenue from orders, and gathering the key info for your store(s).
Q. What if I've read everything and I still need more help?
A. Reach us HERE and we will call you back!
An overview of the Lula Commerce Ecosystem showing connection points and flow, click below
Lula EcosystemA complete set of help articles and videos on a wide variety of topics related to managing a store on Lula.
Complete Lula Help CenterWatch Lula's presentation shared with the Franchisee group covering key aspects of a partnership with Lula. In this video we cover the industry backdrop, how Lula compares with other options, and how Lula approaches strategy and growth in the digital commerce space. We cover pricing options (3:30) and how you might decide between the two.
This video covers a quick overview of Lula's background and approach - giving you a sense of who Lula is as a company and what a partnership might be like.
This video shows a quick overview of the in-store order processing experience. Lula Store Manager is the application that lives on your Android tablet, and provides alerts when its time to accept and process a delivery order. You can set bagging times, swap out items, or contact the customer as needed.
