Release Notes

Lula Direct

New

• Enhanced Banner Management — Banners now live under the Campaigns tab as measurable campaign objects. Link a banner directly to a category or specific UPC, schedule start and end dates, upload custom artwork, and launch or end a campaign with a single click. Supports priority-based delivery, click interactivity, and session-based revenue attribution.
• EBT/SNAP Payment (Forage) — Eligible consumers can now check out using SNAP benefits, with seamless payment splitting between SNAP and other payment methods. Includes clear eligibility info and balance visibility.
• Chat Support on Lula Direct — Customers can now chat with support directly from the Lula Direct storefront.

Fixed

• Faster tax/fee calculation — Parallelized calls reduce cart-to-checkout latency.
• Promo tags on cart — Red promo tags now appear immediately on the cart page (previously required a round-trip to checkout).
• SNAP/EBT payment retry — Payment retries for EBT customers now work reliably.

Lula Hub

New

• Secondary Brands — Operate multiple digital storefronts across marketplaces from a single store location and tablet. Unified inventory and order processing, separate brand presentation tuned to different shopper missions (e.g., restaurant-style storefront for prepared foods alongside a retail storefront for CPG).
• Promotions — Now Everywhere — Unified promotions pipeline. Create a promo once; it syncs automatically to DoorDash, Uber Eats, and Lula Direct. Time-zone-aware scheduling, per-DSP deployment status, and support for order discounts, item discounts, BOGO offers, delivery incentives, cohort segmentation, and one-time-use-per-customer.
• Product Enrichment — Enriched third-party datasets combined with the global catalog deliver comprehensive nutritional info, allergen data, and detailed product specs across all sales channels. Supports California compliance and reduces manual data entry during onboarding.‍
• Order Routing and KDS (Fresh KDS) — Automatically route prepared food orders to retailer kitchens via Fresh KDS, eliminating manual receipt printing and reducing fulfillment time.

Lula Direct

New

• Featured Product Sections — Build merchandising sections on your storefront with drag-and-drop product ordering, time-windowed activation (e.g., "Lunch Special" 11am–2pm), automatic inventory filtering, and per-channel scoping. Manage from the new Featured Sections area in Store Manager.
• Save Cards for Faster Checkout — Customers can save a credit card during checkout. Primary card auto-selects on return; saved cards can be deleted with confirmation.
• Store Timezone Support — Lula Direct now uses each store's local timezone for order scheduling, promotion windows, and availability.

Fixed

• Service fee accuracy (multi-menu merchants) — Fixed a double-counting bug that overcharged customers on carts with items from multiple menus. Service fee now applies once per order at both the display and payment paths.
• $0 price display on homepage — Items now consistently show the correct price on the homepage, matching the category page.
• Faster homepage — Optimized product queries reduce first-load time.‍
• Cart quantity buttons — +/– buttons no longer lag or revert when clicked rapidly.

Lula Hub

‍New

• Smarter Store Status Controls — Pause a store for a specific duration (default 5 hours) with partner-level pause and resume — no more accidental overrides. New Onboarding and Paused statuses surface in your dashboard. When a store isn't Live, new orders are automatically cancelled and the store is closed on the partner's platform on your behalf.
• Granular Upcharging for Delivery & Pickup — Set different prices for delivery vs. pickup at the item level. Prices flow cleanly to DoorDash, UberEats, GrubHub, and Lula Direct with no manual reconciliation.
• Item Permanence — Mark an item as "permanent" so it stays in your catalog through sync cycles. Bulk action available in Store Manager.

Fixed

• Order-item price accuracy — Rolled back a change that caused deleted items to surface incorrect prices in order history.
• DSP auto-disable bug — Delivery partners no longer auto-disable after you toggle them back online.‍
• Store Groups Renamed → Labels — Same functionality, clearer name for organizing stores across your company.