Introducing

Lula Direct

AI-powered, first-party ordering platform purpose-built to help retailers take control of their digital storefronts.

The Most Complete First-Party Ordering Solution

Unlike traditional e-commerce tools, Lula Direct takes a hands-on, outcome-driven approach to help retailers save time and cut costs. Designed to eliminate operational overhead and drive profitable growth, Lula Direct helps retailers set up a branded ordering experience in under a week, while automating the work behind the scenes.

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Lula handles menu digitization, compliance, delivery setup, and branding, saving retailers 60+ hours and $10K+ in activation costs.
Personalized recommendations based on consumer behavior boost cart conversion and increase basket sizes by 22% on average.
14+ AI Operators that replace manual tasks across operations, finance, marketing, and support, saving over $250K in annual labor.
Connects with 30+ systems, from loyalty platforms to POS and app providers, to build a fully connected commerce stack.
Cutting Cost & Saving Time for All Retailers
60+
hours saved in setup
$250K+
saved in annual labor
$10K+
saved in activation costs

Automated Tax & Compliance

Tax registration, calculation, and filing are all handled automatically. Stay compliant with built in ID verification & geo-fencing for restricted products. We’ve got you covered—so your customers can order with ease and you can sell with confidence.

Your Brand, Your Data

With Lula Direct, you own the customer relationship. Get full access to order history, purchasing trends, and customer insights—so you can make smarter decisions, launch personalized campaigns, and strengthen loyalty.

Customizable Storefront

Create a fully branded web and mobile ordering experience that embeds directly with your app. Customize menus, pricing, marketing, and promotions in real time to fit your business needs.

Loyalty and Guest Engagement

We ensure every single item in your inventory is fully optimized for its online presence—complete with high-quality images, engaging descriptions, and accurate pricing. Our automated menu synchronization keeps everything up to date across all channels, eliminating manual updates and reducing errors.

Inventory & Back-office Integrations

Integrate directly with your back-office and inventory management systems, ensuring that your online store always reflects real-time stock availability and up-to-date pricing. No more selling out-of-stock items, dealing with outdated prices, or manually updating multiple delivery platforms.

Trusted by
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2020INC logo
2020INC logo
2020INC logo
2020INC logo
2020INC logo
2020INC logo
2020INC logo
2020INC logo

Let us build your ideal AI-powered first party ordering solution

Learn More About Lula Direct