Lula Launches Rocket Convenience Stores, Bringing AI- Powered Digital Commerce to 600+ Locations

Philadelphia, PA (June 10, 2025)  Lula Commerce, a leading provider of AI-driven digital commerce solutions for convenience retailers, proudly announces the launch of United Pacific's flagship convenience store brands, Rocket and Alta Convenience, on its platform. This collaboration enables over 600 Rocket convenience stores across 11 states to enhance their digital presence and operational efficiency, representing a major leap forward in digital transformation for one of the nation's largest privately held convenience retailers. With locations operating under the 76, Conoco, Chevron, Shell, and United Oil banners, Rocket serves customers throughout California, Washington, Oregon, Colorado, Nevada, and other western states.

“As a brand that obsesses over delivering innovative convenience, Rocket is excited to partner with Lula to meet our customer’s needs in a seamless and even more timely way. This is a huge opportunity to capture more digital customers, and additional share of market with those who prioritize efficient and quick options when shopping for everyday essentials.” - Bill Mullen, President of Retail, Rocket®

Through this partnership, Rocket stores gain access to Lula's comprehensive suite of services, including real-time inventory management, seamless integration with major delivery platforms, and advanced customer engagement tools. Central to this transformation are Lula Operators—AI-powered agents designed to automate critical eCommerce operations, ensuring consistent uptime, efficient order processing, and proactive customer service.

"Weʼre thrilled to support the digital growth of such an amazing brand and are proud to have been selected to partner with such a great team."  Justin Jackson, President at Lula Commerce

The collaboration between Rocket and Lula Commerce reflects a shared commitment to innovation, operational performance, and delivering a modern convenience experience at every location.

About Lula Commerce

Lula Commerce is a premier provider of digital commerce solutions, specializing in the convenience retail industry. Their comprehensive platform offers tools for inventory management, customer engagement, and business intelligence, enabling retailers to enhance operations and drive growth. For more information, visit www.lulacommerce.com.

About United Pacific

United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western United States, reaching an impressive 14th place in CSPʼs latest Top 202 Convenience Store Chains ranking by U.S. store count in 2024 with 675 stores. Founded in 1955 and based in Long Beach, California, United Pacific offers motor fuel products under the 76, Conoco, Phillips 66, Shell, Chevron, and United Oil flags in California, Nevada, Oregon, Washington and Colorado and operates convenience stores under the name Rocket. Rocket® has continued to elevate the customer experience, through their RKT private label line of products, Rocket Stores app, Happy Or Not customer service feedback systems, and online ordering partnerships. Learn more at www.rocketstores.com.