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Philadelphia, PA (November 3, 2026) — Lula Commerce today announced a partnership with Gawfco Enterprises, a California based fuel and convenience retailer that operates more than 60 locations across the state under the Fast Fill Market and Circle K banners. The partnership extends Lula-powered third-party delivery to Gawfco’s full network on DoorDash, Uber Eats, and Grubhub.
The rollout gives Gawfco customers across California the ability to order fresh food, beverages, and everyday essentials from their nearest Fast Fill Market or Circle K for delivery or pickup. Gawfco's store teams continue to run their day-to-day operations the same way, while Lula handles menu setup, inventory syncing, pricing, and order management across every marketplace from a single dashboard.
"Partnering with Lula Commerce allows us to meet our customers on the delivery apps they already use while keeping our day-to-day store operations seamless," said Mike Faquiryan, Marketing Director at Gawfco Enterprises Inc. "This rollout unlocks a powerful new digital revenue stream across our entire California network without adding complexity for our store teams."
"Gawfco has built one of the most respected fuel and convenience operations on the West Coast, and they have a clear vision for what the next decade of c-store retail looks like," said Adit Gupta, Co-founder and CEO at Lula Commerce. "Bringing third-party delivery online across their network gives them a new revenue channel that meets their customers where they already are, without adding work for the people in their stores."
Gawfco operates a multi-banner network that includes its own Fast Fill Market brand, launched in 2022 to deliver a modern grab-and-go experience, alongside Circle K stores and co-branded fuel offerings from 76, Chevron, Shell, Exxon, Mobil, Sunoco, Gulf, and Valero. Adding third-party delivery across that footprint gives the chain a consistent digital ordering presence regardless of which banner customers know them by.
The Lula platform centralizes third-party marketplace management, inventory, customer engagement, menu optimization, business intelligence, and performance analytics, so retailers can scale digital ordering without adding back-of-house complexity or new headcount.
Founded in 1995, rooted in a family business that opened its first station in 1981, and headquartered in Northern California, Gawfco Enterprises is a family-owned fuel and convenience retailer operating more than 60 locations across the state. The company runs its own Fast Fill Market brand alongside Circle K stores and a portfolio of co-branded fuel offerings, with a focus on clean, efficient, and reliable customer experiences across California. For more information, visit gawfco.com.
Lula Commerce is the digital commerce platform transforming convenience retail. Lula helps retailers turn physical inventory into digital revenue by connecting stores, products, and consumers across every channel where commerce happens. The platform combines third-party marketplace management, branded first-party ordering through Lula Direct, merchandising, analytics, promotions, and AI-powered automation to help retailers sell more, manage less, and be where the order begins. Whether supporting a single location or hundreds of stores, Lula gives convenience retailers the tools to grow digital sales and simplify operations. To learn more, visit lulacommerce.com.
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