Commerce Corner S2|E3: Tiffany Fraley from InConvenience, Inc.

In Episode 3 of Season 2 of Commerce Corner, we sit down with Tiffany Fraley, CEO of InConvenience Inc., to hear how she built a convenience store brand from scratch after spending her career in commercial real estate.

Tiffany shares what it was like stepping behind the counter for the first time, forming her own company, and developing a technology roadmap without any prior industry experience. The conversation covers how she approaches vendor partnerships, why every tech investment needs to tie back to the P&L, and how she's building Gas Spot and Good Spot locations into genuine community hubs. We also talk about what it means to lead as a woman in a male-dominated industry and why she believes the future of convenience retail is female.

This episode offers an honest look at what it takes to enter convenience retail as an outsider and build something meaningful from day one. Be sure to subscribe!