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Philadelphia, PA (November 10, 2026) — Lula Commerce, the e-commerce solutions provider behind the online stores for leading convenience brands, today announced a collaboration with Gilligan Company, home to the GOCO convenience store brand in Cincinnati and Columbus, Ohio. Gilligan Company is working with Lula Commerce to roll out online ordering across its Ohio network.
Gilligan Company was started by Patrick Gilligan in 1993 with a single location near The Ohio State University. Today, the company operates over 150 c-stores and quick-service restaurants (QSRs), which have a reputation for clean facilities, convenient locations, and fresh food offerings. Gilligan Company adopts the latest technology to provide the best possible experience to customers, and working with Lula Commerce is another example of how that strategy manifests in their daily operations.
Lula Commerce is enabling GOCO convenience stores with Lula Prime, a digital ordering platform that aggregates third-party delivery service providers (DSPs) like DoorDash, Uber Eats, and Grubhub and allows stores to fulfill orders everywhere right from one dashboard. Lula handles digitizing each store’s inventory with an optimized online menu, thanks in part to a recent partnership with NielsenIQ. The result is a seamless experience for GOCO convenience store operators who can launch and manage an e-commerce channel without adding headcount.
“Our priority has always been providing our guests with top-tier service, fresh food, and ultimate convenience,” said Chris Zimmerman, Chief Operating Officer of Gilligan Company. “As digital ordering becomes a standard expectation for convenience retail, partnering with Lula Commerce allows us to bring the GOCO experience directly to our customers’ doorsteps.”
“Gilligan Company has built an incredible reputation across Ohio by putting their customers first and embracing innovative technology,” said Adit Gupta, Co-founder and CEO of Lula Commerce. “We are thrilled to partner with the GOCO team to help them expand their digital presence.”
Lula’s product suite includes Lula Operators, AI-powered agents that monitor store statuses and complete tasks on their behalf. DSPs are more likely to list stores at the top of search results when they have excellent operations. Stores can be penalized if they are inactive and not completing orders, if customers regularly request refunds, or if they get bad reviews. Lula Operators work continuously in the background to notify store managers if a location goes offline, dispute fraudulent refund requests to recover lost revenue, and respond to customer reviews automatically. This ensures Gilligan Company can bring GOCO stores online with complete peace of mind, knowing Lula is managing the day-to-day complexities behind the scenes.
Gilligan Company will be able to drive sales growth across its Ohio footprint while completely eliminating the operational strain on store associates. The partnership delivers a world-class digital ordering experience tailored directly to the local communities they serve.
Gilligan Company was founded in 1993 by Patrick Gilligan after leaving a career with BP, starting with just one location in Columbus, Ohio, near The Ohio State University. Gilligan Company hired its first employees and never looked back. Two of those original employees are in senior management today, and they are representative of the company’s commitment to developing its own employees and providing career path opportunities. Today, Gilligan Company employs over 1,400 men and women in Ohio and Kentucky while operating over 150 c-stores and QSRs.
Lula Commerce is the digital commerce platform transforming convenience retail. Lula helps retailers turn physical inventory into digital revenue by connecting stores, products, and consumers across every channel where consumers discover, order, and buy. The platform combines third-party marketplace management, branded first-party ordering through Lula Direct, merchandising, analytics, promotions, and AI-powered automation to help retailers sell more, manage less, and be where the order begins. Whether supporting a single location or hundreds of stores, Lula gives convenience retailers the tools to capture digital demand and simplify operations. To learn more, visit lulacommerce.com.
