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Philadelphia, PA (June 10, 2026) — Lula Commerce today announced a partnership with InConvenience Inc, the Chicago-based, women-led convenience retailer behind the Gas Spot and Goods Spot brands. InConvenience Inc has selected Lula to power both Lula-managed third-party delivery on DoorDash, Uber Eats, and Grubhub and a branded first-party ordering experience through Lula Direct.
InConvenience Inc operates 20 locations across Iowa, Missouri, and Arkansas, with continued expansion underway following the company's debut in February 2024. The partnership brings Lula-powered digital ordering to every store in the network, giving customers the option to order through their preferred marketplace or directly from a G Spot storefront on the web and in a mobile app.
“We’re thrilled to partner with Tiffany Fraley and the InConvenience team,” said Adit Gupta, Co-founder and CEO at Lula Commerce. "It’s been great to see their rapid growth and we’re excited to help InConvenience build their digital commerce experience.”
With Lula Hub and Lula Direct running together, InConvenience Inc can manage menus, pricing, inventory, and order flow across every channel from a single dashboard. Store teams will continue to run their day-to-day operations the same way, while Lula handles the digital storefront, the marketplace integrations, and the order management behind the scenes.
“Convenience isn't just about being nearby. It's about being there when and how our customers need us. Our partnership with Lula expands that promise by giving customers more ways to shop while allowing our store teams to keep doing what they do best: serving their communities with conviction, care, and a little fun along the way,” said Tiffany Fraley, CEO at InConvenience Inc.
To mark the launch of this partnership and celebrate NACS Foundation’s 24/7 Day, Lula and InConvenience Inc will present the Pattonsburg Fire & Rescue Protection District with a $1,000 award in recognition of their life-saving work within the Pattonsburg Gas Spot store community and neighboring counties.
The Lula platform centralizes third-party marketplace management, first-party ordering, inventory, customer engagement, menu optimization, business intelligence, and performance analytics, so retailers can scale digital ordering without adding back-of-house complexity or new headcount.
InConvenience Inc is a women-led company operating 20 c-stores, focusing on providing convenience to customers, opportunities for employees, and support to communities through grass-root approaches and unwavering convictions, all while maintaining a sense of humor and humility. The company’s mission is to be a reliable partner in their customers’ daily lives with a commitment to value, innovation, and ethical operations in a clean and safe environment.
Lula Commerce provides digital commerce solutions specializing in the convenience retail industry. Its comprehensive platform centralizes third-party marketplace management, first-party ordering, inventory, customer engagement, menu optimization, business intelligence, and performance analytics, enabling retailers to scale digital ordering without adding operational complexity. For more information, visit lulacommerce.com.
