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Philadelphia, PA (September 8, 2026) — Lula Commerce today announced a partnership with f'real, the self-serve milkshake and smoothie program from Rich Products installed in more than 17,000 convenience stores, foodservice locations, and college campuses worldwide. The partnership gives f'real operators a turnkey path to extend their program to third-party delivery through Lula-powered ordering on DoorDash, Uber Eats, and Grubhub.
Under the partnership, retailers operating a f'real Self Serve Blender can quickly make the full f'real lineup, including signature milkshakes made with real milk, fruit smoothies, and limited-edition seasonal flavors, available on leading third-party delivery marketplaces. Lula manages menu setup, pricing, inventory synchronization, and order management from a single platform, making it easy for retailers to offer f'real digitally, whether they are already selling through delivery marketplaces or just getting started.
“Our retail partners are always looking for innovative ways to maximize their in-store investments and drive incremental sales, especially without adding strain on store labor," said Ashley Abeel, Director, f'real Beverage & Equipment. "By partnering with Lula Commerce, we’re making it incredibly simple for operators using our Self Serve Blenders to unlock a lucrative new digital revenue channel.”
f'real machines blend fresh milkshakes and smoothies on demand from frozen cups, with no scooping, measuring, or pouring required. Pairing that low-labor footprint with Lula's marketplace management gives operators a path to monetize their f'real program through delivery without adding staff or back-of-house complexity.
"f'real has built one of the most recognizable foodservice programs in convenience retail, and the demand is already there in stores," said Adit Gupta, Co-founder and CEO at Lula Commerce. "Bringing those products to digital ordering channels is a natural fit. Operators get a new revenue stream from equipment they already own, and customers get on-demand access to a brand they already love."
f'real operators interested in growing digital sales can get started today at onboarding.lulacommerce.com/freal. Chat with our team to learn more about launching a delivery program or simply adding your f'real location to digital ordering channels where customers are already searching, ordering, and discovering new products.
f’real is a fast-growing company that designs, sells and markets blend-it-yourself milkshakes, smoothies and freezes, all made from honest ingredients, in more than 17,000 locations across the U.S. and Canada including convenience stores, colleges and universities, theaters and military bases. The patented in-store blending system creates delicious, authentic frozen beverages at the touch of a button in about a minute. As the No. 1 frozen novelty offering in convenience stores, f’real’s success can be attributed to continued innovation in the category and the quality of its products. f’real is a wholly-owned subsidiary of Rich Products Corporation. For more information, please visit freal.com or follow on TikTok, Instagram and Facebook.
Lula Commerce is the digital commerce platform transforming convenience retail. Lula helps retailers turn physical inventory into digital revenue by connecting stores, products, and consumers across every channel where commerce happens. The platform combines third-party marketplace management, branded first-party ordering through Lula Direct, merchandising, analytics, promotions, and AI-powered automation to help retailers sell more, manage less, and be where the order begins. Whether supporting a single location or hundreds of stores, Lula gives convenience retailers the tools to grow digital sales and simplify operations. To learn more, visit lulacommerce.com.
