Malcho's Selects Lula Commerce to Power Third-Party Delivery Across Its Greater Rochester Network

Philadelphia, PA (May 5, 2026) — Lula Commerce today announced a partnership with Malcho's, a family-owned fuel and convenience retailer serving the greater Rochester, New York region for more than 40 years. The partnership extends Lula-powered third-party delivery to all seven Malcho's locations on DoorDash, Uber Eats, and Grubhub.

The rollout gives customers across Monroe and Ontario counties, from Rochester and Greece to Pittsford, Fairport, Webster, and Manchester, the ability to order fresh food, beverages, and everyday essentials from their nearest Malcho's for delivery or pickup. Store teams continue to run their day-to-day operations the same way, while Lula handles menu setup, inventory syncing, pricing, and order management across every marketplace from a single dashboard.

The Malcho's network includes Mobil and Exxon-branded fuel sites alongside full-service convenience offerings, with locations anchoring neighborhoods across the Rochester metro and reaching east into Manchester. Adding third-party delivery across that footprint gives the chain a consistent digital ordering presence in every community it serves.

The Lula platform centralizes third-party marketplace management, inventory, customer engagement, menu optimization, business intelligence, and performance analytics, so retailers can scale digital ordering without adding back-of-house complexity or new headcount.

About Malcho's

Malcho's is a family-owned fuel and convenience retailer serving the greater Rochester, New York region for more than 40 years. The company operates seven locations across Monroe and Ontario counties, including Mobil and Exxon-branded fuel sites, with a focus on serving the everyday needs of the communities around each store.

About Lula Commerce

Lula Commerce provides digital commerce solutions specializing in the convenience retail industry. Its comprehensive platform centralizes third-party marketplace management, first-party ordering, inventory, customer engagement, menu optimization, business intelligence, and performance analytics, enabling retailers to scale digital ordering without adding operational complexity. For more information, visit lulacommerce.com.