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Philadelphia, PA (November 6, 2025) — Minuteman Food Mart, a leading convenience-store chain operated by Campbell Oil Company, has partnered with Lula Commerce to elevate its digital operations across its retail network.
This collaboration builds on Minuteman’s long-standing commitment to speed, service, and community while meeting growing customer demand for modern, reliable digital experiences. Minuteman was an early adopter of digital ordering technology and recently turned to Lula to streamline online ordering, delivery, and day-to-day operations with enterprise-level tools and support designed specifically for the convenience retail industry.
Founded in 1976 as part of the family-owned Campbell Oil Company, Minuteman Food Mart has grown steadily across North and South Carolina through a focus on community, customer experience, and operational excellence. In recent years, the company has expanded its footprint through acquisitions such as Friendly Mart and invested in new foodservice programs and loyalty offerings, cementing its reputation as one of the most forward-thinking regional operators in the Southeast.
Through the partnership, Lula Commerce will support Minuteman with a complete digital infrastructure designed to scale seamlessly across the chain. Lula’s integration with ADD Systems will connect Minuteman’s back-office operations to real-time online ordering data, streamlining item management, pricing, and inventory synchronization. In addition, the Lula Hub platform will unify third-party delivery, first-party ordering, and store analytics under one system, supported by AI-powered tools that automate tasks like refunds, reviews, and uptime monitoring, reducing staff workload while maintaining best-in-class reliability.
Lula Commerce provides convenience retailers with a unified platform that connects third-party delivery channels, branded web and mobile ordering, and more than 30 AI-driven automations that manage refunds, reviews, and uptime behind the scenes.
“Minuteman is a respected regional leader with deep community roots and a clear vision for where convenience retail is headed,” said Adit Gupta, Co-Founder and CEO of Lula Commerce. “We’re proud to help them scale their digital operations and deliver a best-in-class experience across every channel.”
Lula Commerce provides digital commerce solutions specializing in the convenience retail industry. Its comprehensive platform offers tools for inventory management, customer engagement, and business intelligence, enabling retailers to enhance operations and drive growth. For more information, visit lulacommerce.com.
Founded in 1976 as the convenience-store division of Campbell Oil Company, Minuteman Food Mart operates more than 60 locations across North and South Carolina. The company’s mission is to deliver exceptional experiences through fast, friendly service, high-quality products, and strong community values. Learn more at www.minutemanfoodmart.com.
