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Yazzy’s Market, a convenience store brand serving the Capital Region of Upstate New York, has partnered with Lula Commerce to extend digital ordering across its network as the company expands to more locations. After initially piloting digital commerce in select stores, Yazzy’s rolled out Lula-powered ordering to all of its stores in the Albany area.
As the brand’s footprint grew in 2025, Yazzy’s and Lula worked together to take a strategic, phased approach to onboarding. The teams jointly evaluated each store’s customer demand, operational readiness, and marketplace dynamics to ensure each launch was positioned for success. This methodology helped Yazzy’s expand its digital offering without introducing operational strain at the store level.
Throughout the expansion, Lula acted as a direct extension of the Yazzy’s team, managing delivery partner integrations, menu configuration, launch execution, and ongoing optimization. By centralizing these workflows, Lula empowered Yazzy’s to scale digital commerce in a way that aligned with internal resources and store operations.
“Expanding digital ordering across a growing group of locations requires intentional planning and execution,” said Adit Gupta, Co-founder and CEO at Lula Commerce. “Yazzy’s Market exemplifies the kind of partner that uses data and operational insight to grow responsibly.”
By partnering with Lula at every stage of rollout, Yazzy’s has been able to extend its digital presence throughout the region while keeping internal teams focused on delivering consistently excellent in-store experiences. As Yazzy’s continues its expansion, the partnership underscores the value of coupling strategic location planning with fully managed digital commerce operations.
Yazzy’s Market is a growing convenience store brand based in Upstate New York, serving communities across the Capital Region with a focus on accessibility, neighborhood service, and everyday essentials. With a steadily expanding network of locations, Yazzy’s has prioritized thoughtful growth that balances customer demand with operational consistency.
Lula Commerce provides digital commerce solutions specializing in the convenience retail industry. Its comprehensive platform offers tools for inventory management, customer engagement, and business intelligence, enabling retailers to enhance operations and drive growth. For more information, visit lulacommerce.com.
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