Commerce Corner S1|E10: Kristin Sword on Digital Growth & Loyalty at Jacksons

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In this episode of Commerce Corner, Justin Jackson sits down with Kristin Sword, eCommerce and Loyalty Manager at Jacksons Food Stores to discuss how the company is expanding its digital strategy. Kristin shares insights on launching a new mobile app, rolling out a loyalty program, and scaling third-party delivery with Lula.Looking ahead to 2025, Jacksons is focused on leveraging its new digital tools, expanding first-party ordering, and enhancing personalized customer experiences. Kristin also teases future innovations, including potential retail media network initiatives. Tune in for a behind-the-scenes look at how Jacksons is modernizing convenience retail while staying true to its brand.