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In this episode of Commerce Corner, Lula Commerce sits down with Peter Rasmussen, Founder and CEO of Convenience and Energy Advisors, for a candid conversation about what is actually working (and what is quietly breaking) inside c-store loyalty programs in 2026. Peter brings 25 years inside the industry, including 17 years at Wawa, leadership in Sheetz, and the build-and-exit of Neon Marketplace, and he uses that depth to unpack why the brands winning today are operating loyalty as a measurable commerce engine rather than a marketing checkbox.
