Let's connect!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Philadelphia, PA (May 12, 2026) — double kwik, a family-owned convenience store chain serving communities across eastern Kentucky and southwest Virginia, has launched branded online ordering through Lula Direct, bringing a modern digital shopping experience to customers.
The launch gives double kwik customers the ability to browse store inventory, place orders online, and access exclusive promotions, all through a branded 1st-party digital storefront that reflects the double kwik experience customers already know and trust.
double kwik has built its reputation on fresh, made-to-order foods and everyday essentials across more than 40 locations throughout the region. With Lula Direct, the chain is taking a significant step forward in its digital strategy, offering customers a first-party ordering channel that keeps the brand front and center.
"We’ve partnered with Lula on other initiatives, and their attention to detail, strong communication, and innovative approach make them an exceptional partner,” said Corey Stump, Category Manager at double kwik. “The entire Lula team has felt like a true extension of our own since day one and has been incredibly helpful throughout the process. Lula Direct is helping us expand how we serve our customers across channels, giving them a seamless way to order their favorite items directly through our app and online.”
"double kwik has been a trusted name in their communities for years, and now they're bringing that same level of service to their digital channel," said Philip Tribe, Head of Product at Lula Commerce. "Lula Direct gives their team a fully branded online ordering experience without the complexity of building and managing it in-house. Customers get the convenience they expect, and double kwik retains full control of their brand and data with all digital channels consolidated in a single platform with no new operational overhead.”
The Lula Direct platform provides double kwik with an enterprise-grade web and mobile ordering experience that includes real-time inventory visibility, built-in promotional tools, and a streamlined checkout flow. Customers that order online from double kwik can earn points toward their rewards program the same way they would shopping in-store.
Lula Direct enables retailers to own the entire customer experience. Orders flow directly to the store, customer data stays with the retailer, and the platform can be customized to reflect each chain's unique branding and product mix.
Founded in 1966 in Whitesburg, Kentucky, double kwik is a family-owned convenience store company serving communities throughout Eastern Kentucky and Southwest Virginia. double kwik has built a reputation for offering quality fresh food, fuel and everyday convenience items paired with friendly, dependable service. The company remains committed to providing a welcoming store experience while supporting the communities that have been part of its story for decades.
Lula Commerce provides digital commerce solutions specializing in the convenience retail industry. Its comprehensive platform centralizes third-party marketplace management, first-party ordering, inventory, customer engagement, menu optimization, business intelligence, and performance analytics, enabling retailers to scale digital ordering without adding operational complexity. For more information, visit lulacommerce.com.
.png)