
May was about giving retailers and their finance teams direct, self-serve access to the data they've always needed but rarely had at their fingertips. We've reimagined the Insights experience with AI-driven chat and a unified view of omnichannel analytics, store operations, and sales performance. And we've launched two new dashboards, Reconciliation and Payouts, that put critical financial data directly in the hands of the finance and accounting teams who actually need it.
Here's a recap of what's new:
The Analytics page has been renamed to Insights and is now embedded directly inside Lula Manager. It's a self-serve, AI-powered analytics hub: ask a question in plain English and get an instant chart or table, explore prebuilt views across sales, operations, customers, and catalog, and build exactly the report you need. Every result can be pinned to a personal dashboard and emailed to your team on a schedule, so the numbers come to you instead of the other way around.
Reconciling delivery revenue used to mean chasing statements across DoorDash, Uber Eats, GrubHub, and Lula Direct, then stitching them together by hand. The new Reconciliation page gives finance and accounting teams a single, self-serve view of every monthly revenue-share statement, total sales, blended rev-share rate, and what's owed, broken down by store and all the way down to individual transactions. Pick a period, see the numbers reconcile, review transaction logs, and export exactly what you need for your books.
The new Payouts page brings every delivery channel's weekly payout reports into one self-serve view, so finance and accounting teams can see exactly what each platform deposited and what made up that number, without anyone forwarding files. Pick a date range, drill into any store, and export precisely what you need for your books and bank reconciliation. Learn more here.
Alongside the Insights and Financials work, May shipped a set of focused improvements across onboarding, catalog management, and authoring tools, each one removing a small piece of friction that adds up over time.
🎫 Smarter Promotion Authoring: Build promos with confidence. DoorDash promotion limits are validated as you build, so every promo is partner-ready by the time you launch. BuyXGetY discounts apply per item, matching what shoppers see at checkout. And separate Create and Edit flows keep changes deliberate and your work protected.
⭐ A Sharper Merchandising Workflows for Lula Direct: Featured Sections now support open-ended scheduling. Run a Section indefinitely by leaving the end date and time empty. And Featured Sections and Banners share a consistent editing experience.
📥 Manage your catalog across every store in one place: The new Items view shows your full product catalog across every store in a single view, so you don't have to jump store-by-store to make updates. Open the Sync Run Detail on any catalog update to see exactly what changed, down to the individual item
The throughline this month is access. The data that lives inside the platform, what's selling, where, on which channel, at what margin, with what's actually been paid out, should be available to the teams who need it, in the format they need, without anyone having to ask. Insights, Reconciliation, and Payouts each tackle that from a different angle, and together they move the platform meaningfully closer to a complete, self-serve operating layer for convenience retail.
Visit our Lula Commerce Release page to learn more.